Sparse lights, crowdfunding and the new creative economy

Here’s another eminently sensible enterprise using Kickstarter to crowd source funds. Colin and Remmy are San Francsico based designers and entrepreneurs behind ‘Sparse lights’. Taking their urban cycling experience and setting their design minds to the job, they feel they’ve devised a set of bike lights that satisfy this brief:

There are few things more infuriating in urban cycling than fortgetting your lights or worse –  forgetting to remove them and allowing your friendly opportunist thief to lighten the load (pun intended. Sorry). Having lost, broken and generally ruined more lights than I care to remember, it’s hard to disagree with the Sparse lights  mantra. I’d just add ‘Should not go unseen’. From a design perspectgive, it’s also worth pointing out a minor downside to that USB charging; I very much doubt you’ll want to undo your stem each time you need to charge your lights.  But if your bike is parked in a garage overnight, this won’t be a problem courtesy of the provided adapter (as long as you have power – natch). You pays your money, you makes your choice as they say.

However the purpose of this post is less to point out the neat design of these lights – and make no bones, I do like them – and more to highlight the power of crowdfunding. How many great ideas never see the light of day due to finance issues? How many really great public spirited business ideas fade into obscurity as investors simply don’t get it? Crowdfunding addresses this by turning anyone with a web connection and an inquistive mind into a potential social minded venture capitalists and let’s face it; venture capitalists are not normally socially minded. In my view, this is part of a growing creative world economy, facilitated by the internet and powered by people. Long may it continue.

Recent successful crowdfunding projects include the Roll for the Soul café and The Bicycle academy.   If you’d like to back Colin and Remmy’s idea, you can access their Kickstarter page here. UK investors are welcome.

2 replies »

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